Private customer overview

A customer profile is a document or platform that contains key information about your ideal customers and their interactions with your business. It covers customer pain points, interests, buying patterns, demographic data, and more. These details can help your company understand how consumers engage with your brand and products, so you’re able to customize campaigns and provide personalized support. Customer profiling is the process by which companies create customer profiles. The goal is to identify, describe, and segment customers based on numerous characteristics and variables.